Couldn’t have agreed more. Our self bias can actually affect the outcome of entire work

So, you did the work and you found some answers. Now you need to decide what they mean. When it comes to interpreting the results of research, collaboration becomes particularly critical. Everyone with a human brain is burdened by human biases. And there is no way to sense one’s own. We all see what best fits our existing beliefs. So, we have to refer to an external standard (including the pre-established goals and questions) and work together to check each other.
The 9 Rules of Design Research
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Erika Hall
Roopam Mishra
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1 min read·
Oct 9, 2019
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Couldn’t have agreed more. Our self bias can actually affect the outcome of entire work
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Written by Roopam Mishra97 Followers
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UX Strategist & Founder @ Phionike Solutions. We build Digital Products that are centered around Human needs. More on www.phionike.com . Social @phionike
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